[thomalex]

I think they're doing this entirely the wrong way round. BT is definitely the more well known brand and has a huge history. I can see this move just causing confusion.

I'm hoping that in the last year this plan has been quietly dropped, I saw an advert the other day with the BT and EE brands next to each other with the tagline 'better together', much like the Virgin Media/O2 situation.

I think you’re right with it being quietly dropped. You have everything to gain and nothing really to lose by having both brands which is why Virgin have kept both brands with their merger with O2. 

Fortunately it does seem like it’s been quietly dropped.