[cable]

EE has already adopted minor changes in branding, although it is quite similar to before - probably deliberately to maintain branding association.

The AMC from BT channel closes soon, so the last vestiges of BT as a “primary” brand are certainly on the way out.

It looks like BT will still be an option, for those that want it, but otherwise all marketing effort will be behind EE. Plusnet also remains as a no-frills, broadband-only (no phone) provider. BT will only be advertised in the context of a business provider, and I doubt Plusnet will be advertised at all.

The “BT means business” ads, along with some strategic dual-branding to warm BT customers up to the idea of EE, is setting the stage for a wider rollout. I imagine we will start seeing EE broadband ads a lot, along with the rumoured launch of EE TV and the EE Wifi launch, once they finally decide to push the rebranding focus up a notch.

I understand BT will become the business brand, with most consumer services rebranded to EE. 

telecoms.com  suggests BT remains for those using standalone services but with the PSTN closing and things moving to digital voice, it remains to see how viable that would be long term.