[interestednovice]

I’m not sure an iCloud feature is really “full” wifi calling, but I think it’s moot - my BT SIM is in an iPhone and “calls on other devices” is in the settings and is enabled. I notice that in iOS 17, the carrier profile has changed from BT to EE, so maybe there are a few bells and whistles for those who still use BT mobile?

As for TV - my uneducated guess is that Apple TV doesn’t support multicast streaming, and that’s a core part of the (former) BT TV solution. That or there’s a boatload of Pro boxes in a warehouse that could be put to use first. Apple TV probably costs them more per unit - I doubt Apple gives that much of a bulk discount..

It was the only way I could think to describe it!
The feature implemented to it’s fullest extent and maximum supported capabilities.

EE are the only UK network offering the feature, and it allows you to use your phone number (via, say, an iPad) even if the phone itself is turned off with a dead battery - so it is a useful feature.

You are probably right about the TV, but it’s a confusing proposition and you would have thought that the big EE rebrand would be the ideal time to bring some focus to things with a clear future strategy.

The carrier profile thing on your phone is, at a guess, just a branding change to encourage usage of the EE name. I do also wonder if BT Mobile stragglers may, eventually, be switched over to the EE platform via a network-pushed SIM profile update - this could be setting the stage for that to happen?