07-11-2023, 06:55 PM
(07-11-2023, 06:34 PM)cable Wrote: The technology of ad blocking simply didn't exist on traditional TV. If anything its consumer behaviour of Ad blocking that has led to this. Expect other broadcasters to follow suite. On Sky Stream, if you have ad blocking, you can fast forward ITVX (even without premium) and Channel 4
There is no real technical reason as to why BT couldn't do this on the aerial feed, or why Sky or Virgin couldn't also be asked to do this. BT's multicast infrastructure is used for these channels, ITVX itself plays no part.
So it would be fair to ask why ITV was able to force BT to agree to this, what differentiates BT from Virgin in terms of being "cable TV"?