[DeMarkay]

Considering that EE has been the UK’s biggest network of the last decade or so, made up of the merger of T-Mobile and Orange, with Kevin Bacon as the face of the brand since its relaunch from Everything Everywhere, and coverage right across the UK, it’s easy to see why EE has more brand recognition than BT.

Yes, BT is iconic, however the brand has been diluted and pulled into different arenas such as TV and Sport. It’s not just broadband anymore… plus, it’s there way of sticking two fingers up at O2