08-12-2023, 03:33 AM
Nothing new in legacy telecoms companies rebranding to something more 'sexier' than the old fashioned moniker. France Telecom rebranded as Orange in 2013.
If you're targeting a younger customer base more used to telecom brands like O2 and EE, then EE is a more attractive brand to those consumers than the older BT brand.
If you're targeting a younger customer base more used to telecom brands like O2 and EE, then EE is a more attractive brand to those consumers than the older BT brand.
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