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ITV have just revealed that the Tonight programme is to get a new look this week for the first time in 14 years.
The official Instagram post includes a preview of the new titles
www.instagram.com ==
(This post was last modified: 04-10-2023, 04:35 PM by
UTVLifer.)
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(04-10-2023, 04:35 PM)UTVLifer Wrote: ITV have just revealed that the Tonight programme is to get a new look this week for the first time in 14 years.
The official Instagram post includes a preview of the new titles
www.instagram.com ==
That looks really nice. Why can't the BBC just use one of these agencies instead of making things up at lunchtime using Powerpoint?
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The new logo looking alot like the one used in the 2000s than the current one!
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(04-10-2023, 04:50 PM)Stuart Wrote: That looks really nice. Why can't the BBC just use one of these agencies instead of making things up at lunchtime using Powerpoint?
Because if they did, the BBC would be criticised by the press for spending loads of money on an external agency, yet if they do it in house, they would be criticised for wasting money on something cheap looking.
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(04-10-2023, 04:57 PM)robertclark125 Wrote: Because if they did, the BBC would be criticised by the press for spending loads of money on an external agency, yet if they do it in house, they would be criticised for wasting money on something cheap looking.
And yet they didn’t see a problem with using an external agency to rebrand almost every part of the BBC other than news.
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Are the dates here wrong? The Instagram post says it's been 14 years, but if Logopedia is right, it's only been ten.
logos.fandom.com
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I thought it had changed then too as the previous look was strongly aligned to the yellow of ITV News at the time.
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It seems that ITV themselves forgot that yellow look existed.
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Definitely feels like it's leaning into the Trevor McDonald days.
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(04-10-2023, 05:39 PM)JAS84 Wrote: It seems that ITV themselves forgot that yellow look existed.
Probably for the best.
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