[LaDeDa]

I assume the new branding will coincide with the launch of ITVX or at the very least, consistently guide viewers around the ITV eco-system along with ITVX being the centre piece of it all. Hopefully, like what other forum posters say, ITV3 and ITV4 get new branding, as they so desperately are stuck in 2013.

I don't feel that ITV could ever try to bring back the "1" prefix or make it work now, because the only reason ITV1 was a name was because it was to purely work alongside their new digital sibling channel ITV2. ABC TV in Australia did that as well back in 2008 a few years after the launch of ABC2, but soon reverted in 2014.

I actually would like to see itv1 back. Think making the 1 a big focus in idents be a good idea. Look at channel 5 with its number in focus looking good in simple idents. 
I definitely hope itv think of bringing the 1 back.

---

More pictures of the filming of the ident today… 
Featuring a bride
https://twitter.com/discoverfylde/status/1573300581535518721?s=46&t=aJfa0S4n_RzzNgnty68ekA

And Father Christmas 

https://twitter.com/discoverfylde/status/1573353246718033921?s=46&t=aJfa0S4n_RzzNgnty68ekA

Looking very much like the 2013 itv ident look..thinking of the Santa's going round on that fair ground ride etc. 
Also the beach being that old..itv the brighter side slogan location.

With Santa being included starting to think will be in November with itvX launch we see new looks?

Id rather itv2 and itvBe be at front of queue for new looks as could be improved so much.