[Allanbuzzy]

I don't feel that ITV could ever try to bring back the "1" suffix or make it work now, because the only reason ITV1 was a name was because it was to purely work alongside their new digital sibling channel ITV2.

The '1' doesn't work as a prefix. "1ITV" wouldn't match any of the other channels in their brand.

Having it return as a suffix makes more sense. It wasn't introduced because of ITV2, as that had been in existence for almost 3 years by that time.

Apologies, I should've said suffix, but my point still stands, it wouldn't really work in this age since ITV1 was of a transitional digital era, and given most of the UK has transferred to digital, the need to identify the main ITV as "ITV1" just doesn't seem to make sense to me. It's like how Channel 4 and Channel 5, for as they make sense as names, didn't need to change their main channel's name because they launched spin-off channels.