[thomalex]

Ouch, that’s going to take some getting used to

[benzj]

To me, it looks quite oblong and quite conflicting with the ITV logo, though that may just be in part due to the novelty and how the current ITV logo is still quite visually tied to the current ITV Reem typeface; I think I'll have to see at least something more of the branding to really pass any sort of judgement.

[BBCChameleonFan]

I like the blue in this logo, and the 1 looks all fresh in the new Paralucent font, but I just wondered, If Clean Feed said there are different weights and families for the new font, would the other channel’s numerals each get their own version of the new font based on their tone of voice? I would really like that too if each ident is going to be the same across all 5 channels, but with each channel having their own twists on the ident.

[g1ngerj0sh]

Yes folks...it's back:

cleanfeed.thetvroom.com 

Honestly, I like it. It could have been worse

[pad]

So happy it’s not the fugly yellow of old. I really like the colour for ITV1.

With Reem going I’m intrigued if end credits will change, as I said in my previous post. I would favour giving programme creators more control to have customised credits for shows rather than the full generic look but a font change would do I suppose.

Maybe Corrie can finally ditch Reem for its in-show writer and producer credits too and adopt the show’s Trajan font like it had for a few years from 2010.

[DavidWhitfield]

Not immediately taken with that '1' numeral. Perhaps it'll grow on me. Interesting times, in any case. I shall watch with interest.

[Clean Feed]

Not immediately taken with that '1' numeral. Perhaps it'll grow on me. Interesting times, in any case. I shall watch with interest.

It's not the only weight of that '1' we've seen, in the context of the "ITV 1" logo.

[Transmission]

The idents sound like the same concept as SKY 1 - Solid,  SKY 2 - Liquid, SKY 3 - Gas idents from 2008?

That was the first thing I thought of as well. Although it sounds like the execution will be very different, I do like that idea of same-but-different idents across the channels.

Of course, the biggest difference is that there wasn't much distinction between what those Sky channels were showing so the idents were visually pleasing but not particularly meaningful. It'll be fun to see how the individual personalities of the ITV channels will be expressed in the different versions.

[mokked]

As a typography geek and a graphic designer, I for one can't wait to see how the ITV brand develops and comes across on screen, on ITVX. The new ITV1 logo shows an interesting direction.

[ConorM98]

Yes folks...it's back:

cleanfeed.thetvroom.com 

I'm guessing the other 4 channels will also get new colours too?
Bout time ITV Be got a new look though.