[Brekkie]

Nothing, inherantly, it would seem. However, I didn't really like it because it was superfluous. Having a wordmark in a shape is not a logo at all. Either have a wordmark, or a proper logo.

Just like having your username in a series of shapes isn't a signature?

Of course the teardrop was a logo - it was vaguely recogniseable as the shows logo without the wordmark.   Most logos, whether they sit next to or around the wordmark, are ultimately superfluous as if the word mark is there the company can be identified - but that's not generally their purpose.  It's something that can work when dropping the wordmark, and although GMB didn't use the teardrop in this manner they probably could have done so if desired.

[Ben Shatliff]

I'm getting real "interim revamp" vibes from this. The kind when a new producer comes in and wants to put their stamp on things right away, and the planning for a proper new look is in the early stages. TOTP went through this a few times.

I like the recent tweaks but a full revamp would be good. Maybe January or April next year like I said before for the 10th Anniversary.

[mrarg1393]

I like the recent tweaks but a full revamp would be good. Maybe January or April next year like I said before for the 10th Anniversary.

I have a feeling it might be early next year when there is a revamp. I’m guessing ITV News will be refreshed in the new year seen as they’ve had the same look since 2013 so they might coincide it with that possibly. We shall see though… I thought ITV News would rebrand this year when the channels had a refresh but nearly a year on and it hasn’t changed at all. Suppose it’s a case of if its not broke, why fix it.

[UTVLifer]

I have a feeling it might be early next year when there is a revamp. I’m guessing ITV News will be refreshed in the new year seen as they’ve had the same look since 2013 so they might coincide it with that possibly. We shall see though… I thought ITV News would rebrand this year when the channels had a refresh but nearly a year on and it hasn’t changed at all. Suppose it’s a case of if its not broke, why fix it.

At this point I think if they don't do it soon (ie early next year), I don't think ITV News will rebrand until after the UK General and US Presidential elections due next year.

GMB on the other hand right now is kinda reminding me of Daybreak's yellow era in early 2012, with lots of things being gradually tinkered with and changed, with a big wholesale revamp coming down the tracks

[all new phil]

Doubt there’s any rebrand due for GMB but I think they’ll switch to the new font at some point, as their socials images have started using it.