[HarveyB]

They look cheap, thrown together and more than a little bit irritating due to the direction.

They contain nothing that would capture the imagination of potential new listeners.

You can view some of the outdoor activations here: radiotoday.co.uk 

The GHR House of Greatest Hits campaign was excellent by comparison.

My main Takeaway from this is that "Newcastle Gateway" is apparently in Leeds according to Bauer