[Spencer]

Sure, I understand those. But it’s not the product I’m describing - entertaining (near-) live links with my choice of music and news/travel sources.

Bauer own lots of national and local stations - why can’t I mix and match the news from one, with the presenter from another and music from a third?

Given Spotify already insert adverts in between your own choice of songs for non-subscribers, I’d have thought it’d be fairly straightforward to insert other content like presenter links, news, etc. as an option if they wanted.

I can’t see the likes of Bauer, though, supplying Ken Bruce or Dave Berry links for free if it means listeners won’t hear their adverts. So it’d either mean Spotify paying them for the content or producing their own content – maybe employing their own presenters. I think it’s an interesting idea, but however they did it, it’d take a lot of investment, so the question would be whether they’d make the money back.

[I say Spotify, but also could apply to other streaming music services.]