[tellyblues]

I don’t get the suggestion that Millionaire is done. If ITV intended on axing either the show or Clarkson, then why bother issuing a statement that neither have been axed?

Suggests to me they’re more likely to renew.

ITV obviously saw some benefit in making a statement, perhaps to manage the situation more in their favour?

Millionaire is still a strong format and Sony will have no issue finding another broadcaster to take it on.

Audiences can move with shows, for example, Bake Off, but it's rare and Millionaire has long since peaked for people to care now.