02-07-2023, 10:49 AM
Although I prefer brands I get using the name for long established presenters - makes more sense to do it with Kay Burley than Sarah Jayne Mee. That said Sunrise certainly should have been kept as a brand, along with Live at 5.
Elsewhere I guess there is an argument news channels run in a similar way to radio with largely similar content across the day, so the presenter is the differentiating factor - and in that sense having somebody else presenting a show branded under someone elses name when they're off isn't the biggest issue, even if it is annoying.
Elsewhere I guess there is an argument news channels run in a similar way to radio with largely similar content across the day, so the presenter is the differentiating factor - and in that sense having somebody else presenting a show branded under someone elses name when they're off isn't the biggest issue, even if it is annoying.