31-08-2023, 08:41 PM
(31-08-2023, 07:28 PM)London Lite Wrote: Well at long last the vanity branded SJM "show" has finally gone. I have no issue with Mee as a presenter, but it was the most pointless branding when all it was was rolling news.I don't get the obsession that some news channels have with just 'branding' everything. The point of branded programming is surely that it is something distinct that they want to stand out to viewers - showing this is a 'special' programme that you should watch for x reason. More brands weaken this and just end up in competition with each other. Plus, with generic news programming, the brand people trust most, want to turn to the most is BBC News/Sky News - makes little sense to dilute that with weaker brands.