[Orry Verducci]

What is the actual point of NBC News Now? I don't understand why they just don't stream NBC News, why simulcast Sky News? NBC has enough resources to use its own correspondents. I just struggle to think of a logical point of it, other than a cheap way of testing the water for some cross-brand future output, as per the cancelled NBC Sky World News (which was always too much of a mouthful).

Out of interest, on an international perspective, does NBC have more traction that Sky, or vice versa, or about the same? If Sky is more appealing internationally, then it makes more sense for them to use Sky as the international brand, and keep NBC as a domestic US news source.

The trouble they have is because it's their freely available streaming service, it can't simulcast MSNBC's coverage. As MSNBC is a pay TV service doing so would upset the US cable companies, as recently seen with CNN Max.

So in situations like this where there's major news unfolding, they don't have their own programmes scheduled and can't simulcast MSNBC, simulcasting Sky News is a quick and easy solution.