[mouseboy33]

How does it offer nothing content-wise?

Sky journalists are putting themselves in danger to report (excellently) from conflict zones, but apparently that doesn't matter because there isn't a musical sting when there's breaking news.

its certainly quality journalism. Most appreciate the work of the reporters from SkyNews, NBC CNN, BBC and everyone else working hard in the warzone. Rest assured. But we also enjoy discussing the presentation of said channels without denigrating their work.

Creatively, I think the channel is finally waking up and they starting to bring in a livelier look. (The new colourful lighting in the cube and the new intros and presentation style of UK Tonight) Presentation in a visual medium like television is very important.