15-05-2023, 10:22 PM
(15-05-2023, 07:20 PM)Critique Wrote: How long has ‘and on 88 to 91 FM’ featured in the TOTH sequence prior to today? I know they cut it out of most of the jingles a few years back in favour of pushing BBC Sounds, but it must be the first time in a very long time that no reference is made to it at all.Yes, surprising to have no reference to FM or DAB, just smart speaker and BBC Sounds. The smart speaker bit in particular sounds quite ‘forced’.
The new package is pretty weak IMO - the main logo just doesn’t have the same power behind it as the old one did. It used to always irritate me when presenters would crash the jingle before the news and now it’s baked in to the pre-recorded sequence! No logo at the start of the travel bed either, it just begins without fanfare and sounds very generic, and as posted above it’s a huge shame to lose that fantastic Jeremy Vine package.
The frequency had already gone from almost everywhere - the love song jingle was the only one I think that kept it, but obviously it was still heard the TOTH. Now I guess it just survives on the text number (88291) and phone number (0800 288 291).
Overall, it’s a negative from me too, though only a mild one. Just not as distinctive as what came before.