[Brekkie]

I think he also could do with someone to bounce off more, he went from having a co-presenter to being solo. However that sort of thing happens organically and presumably would cost more. I imagine his show is a lot cheaper that Steve's was. 

It does go to show again though that generally people are more loyal to stations than presenters, I know Steve didn't go to another station but there hasn't been a mass slump in audience as some predicted. The same when Simon Mayo and Chris Evans left - they didn't take their big audience figures with them and Radio 2 didn't see a big drop. 

Whether the same happens with Ken Bruce we'll see in 3 months, I suspect it'll be a similar story.

Also a thing that I think has helped a lot in this instance is that his fans from over on Radio 1 have followed him over. So whatever depletion of listenership that occurred when they - the eternal naysayers and doommongers that I proverbially bang my head against an imaginary wall at - said "that's it I'm off" doesn't seem to have come to pass.

As I have have said over on the Blue Bird Place when responding to this and I quote:

I guess one could safely say Helen Thomas' first gambit has paid off.

But the next litmus test will be Ken Bruce & Vernon Kay come August 3rd when the next set of figures are due out.

I'd already say Vernon is the best host on the station from what I've heard so far - though helps he's replaced Gary rather than Ken directly.   He even seems to make Ten to the Top work.