[Stooky Bill]

They’re getting it spot on at Radio 2 when it comes to on air talent I think. We now have a very 00s Radio 1 mix of presenters which is exactly where the audience is. Cox / Kay / Mills / Whiley are all in the right spots. I’d say the breakfast show is the weak link and feels like it pitches slightly differently to the rest of the line up - more mass audience, it feels very school run rather than work commute. Not sure it’ll change any time soon though.

Vine excepted It does sound a lot more coherent - it's got a unique musical format of non challenging melodic songs and friendly presenters who do lots of audience interaction. It's what Radio 2 has always done best. With Steve Wright gone the afternoons have become less high concept and is more similar to the rest 

The school run thing is very true and I think that started with Chris Evans. His breakfast show launched with features for the whole family, he was father to young children at the time. It was a bit of a contrast to Wogan's club of old people format, but that seems to have extended to rest of the schedule. Those texting and calling in are mostly in their 40s and 50s and a lot are parents. They've hit a certain demographic, in fact those I know who are Radio 2 listeners are all exactly that. And to match that there's Zoe, Sara and Jo - the trendy mums, Vernon the trendy dad etc.

It's a family station