24-05-2023, 09:06 PM
(24-05-2023, 03:23 PM)JMT1985 Wrote: Can someone explain to me the listener age group BBC Radio 2 is now aimed at, as it seems to be BBC Radio 2 has become a simple copy of BBC Radio 1 but for the slightly older.The remit hasn't changed, it's a broad mixed music station for over 35s. This hasn't changed since the BBC Trust/Ofcom started giving the BBC stations their official service licenses. In fact the archived pages of the BBC Trust still have all their old service licenses online
I used to love listening to BBC Radio 2, and I am 37, even when I was younger I really liked The Chris Evans Breakfast Show, Jeremy Vine etc. But that was nearly a decade a go when I was 27. Now in 2023, I feel BBC Radio 2 feels very like a slightly older BBC Radio 1 station.
This is the reason why I have moved over to Heart Radio - I don't understand what listeners Radio 2 is wanting to attract now in 2023 - has their remit changed?
www.bbc.co.uk
That's not to say it hasn't changed, there's less specialist music and it's comedy programmes have gone for example. But it still has a very broad range of music.
The thing that has changed gradually over the last 10-15 years and even more so recently is that they seem to have been trying to bring the average age down. IIRC in the latest Rajar it moved slightly down, I think from about 52 to 51.
I don't get the Radio 1 comparison, yes it's a music radio station, it has DJs playing music but that's about it. The playlists are very different of course and there's not 2 hours of current affairs at lunchtime for one thing.
As I mentioned before, everyone I know who listens to it is female, a parent and in their mid to late 40s.