[bilky asko]

Certainly since Jim Moir was the controller at Radio 2, the focus has been to subtly shift the generations after a period which is what has been happening again in the last couple of years with Steve Wright losing his afternoon show, Zoe Ball targeting the Mumsnet demo on Breakfast and the recent addition of Scott Mills to afternoons which allows his former R1 listeners at the older end of R1's demo to move to R2.

The station bar a period in the early 90s when Frances Line shifted the output towards retired people has always played a mix of oldies and contemporary new music using well known personalities, some with a radio background, others from tv.

I think "the Mumsnet demo" has a different meaning to what it once did!