25-05-2023, 02:28 PM
Boom is interesting, it was started by a couple of former radio execs and has done extremely well. It's a format and a target demographic that's been tried a lot of times, both by little online only operations and big organisations like Saga.
The last set of Rajars make it very commercially viable in terms of ad sales. However I wonder if any of the big radio companies are looking at it eagerly because of that?
One issue it will have if it's to have a very long term future is that it's specifically targeting a particular generation rather than a demographic, it's even named after it. How that works as that generation gets older and smaller in number I don't know
The last set of Rajars make it very commercially viable in terms of ad sales. However I wonder if any of the big radio companies are looking at it eagerly because of that?
One issue it will have if it's to have a very long term future is that it's specifically targeting a particular generation rather than a demographic, it's even named after it. How that works as that generation gets older and smaller in number I don't know