[Andrew]

And back in the 17th century theatres were closed for 78 months over a 10 year period due to the plague, with 40 day quarantine periods for arrivals into the country.  Shakespeare had to work from home.

amp.theguardian.com 


As with most things the flexibility that doing things from home or anywhere offers can only be a good thing and I suspect though far from the norm that some elements of the radio industry were doing it pre-covid occasionally.  Indeed radio was arguably an advert for working from home decades ago with pirate stations etc.


As for the wider demos debate one oddity with radio compared to TV is an expectation people stick to one station - and very little cross promotion if any between stations.  They'll be no mention of Radio 1 Big Weekend on Radio 2 for example despite it likely being of interest to some listeners - not just the recently converted but older fans of live music too.

They've been playing out trails for Radio 1's Big Weekend on Radio 2 across the past week, if that counts?

I wonder how much of that is because the BBC want to get their moneys worth out of the event and will subsequently play the live sets on the other stations as well - a bit of Lewis Capaldi on Radio 2, the Wet Leg set on 6 Music.

In regards to the age targets, I think they are much less obsessed about that on Radio 1 than they were in the Grimmy era. I think they’ve realised young people coming in the door are arriving much slower than older ones they’d be kicking out, so if you want to still have a decent reach in the Rajars, don’t alienate the oldies too much

Hence Radio 1 00s on a Sunday and blocks of ‘Anthems’ all over the place and Greg being perfectly relatable to people of a wide age group. I don’t relate to that ‘middle aged mums on a school run’ feel that Zoe Ball gives off