[Steve in Pudsey]

That kind of live voicetracking is how Bauer and Global networks drop in local links here and there.

This pigeon-holing of the target age group of each station doesn't help the BBC, just as it didn't when Moyles moved on and left a lot of people between the supposed age ranges of both stations feeling homeless.

I've been listening to a lot of a station called Monster Radio, which broadcasts in English on FM in Lanzarote/Fuerteventura. Many of the presenters are "of a certain age", but it seems to get a pretty diverse audience, both of people in the Canaries and those who found the station on holiday and continued to listen online.  It's cheap and cheerful and prides itself on the eclecticness of music played, mainly because a huge majority of what they play is requests, it's like the 10 Hour Takeover. Just shows that giving people what they actually want is the way to get an audience.

You say the audience gets what it want? The small percentage of the audience who phone in maybe get what they want once a day surely. Not sure that’s a way to run a National radio station. 

I also assume there is limited English language choice in the area so that presumably means they don’t really have to target one particular group.

There's this thing called the internet, you might have heard of it, it gives access to stations in any language from anywhere in the world.

My point was simply that having a broad playlist can attract a wide audience without having to pigeon hole by age.