27-05-2023, 12:35 PM
(27-05-2023, 10:39 AM)alfiejmulcahy Wrote:Isn't that why Chris Evans initially on Virgin Radio had no commercials, and was sponsored by Sky, which I think still sponsors his show. I am not sure if that ad free agreement is still in place.(27-05-2023, 09:55 AM)JMT1985 Wrote: It's interesting to ask why when presenters leave the BBC for commercial radio, that their listeners don't travel with them?Many reasons. Radio 2 seems to mean more as a station than any individual presenter on it. Chris Evans did exactly the same thing as Ken, leaving Radio 2 for Virgin and whilst some listeners left, there was no mass exodus. For many tuning to Radio 2 is a habit no matter who presents on it.
Now of course I know there are a number of factors, but if people loved Ken Bruce at 9.30am on BBC Radio 2, then surely they would move with him to GHR, as it is a widely receivable station.
However, for someone not clued up on this, can anyone explain the factors that lead their fans to not leave with them? Thank you.
There is also a lot to be said for the ad-free nature of BBC Radio. Moreso than TV, radio advertising is far more intrusive (in my opinion) and puts a lot of people off.
Graham Norton's Virgin Radio show is sponsored by Waitrose, I wonder if that is ad free too?