[NickyBoy]

As a regular listener of Virgin, Chris’s breakfast show in the mornings is mostly ad-free bar a couple of breaks at the end.

But if he has a stand-in in for him, there seems to be a load of breaks… so the Chris Evans Breakfast Show doesn’t tend to have adverts when Chris Evans is on it, but does when Chris Evans isn’t on it. Even though they still call it the Chris Evans Breakfast show when he’s not there.

As an aside, I do find Tom Allen's insistence on saying "You're listening to Tom Allen in for the Chris Evans Breakfast Show with Cinch" really quite annoying. It's just so clunky, I understand that it's vital from a brand perspective, but there must be a slightly smoother way.

You won't have to put up with that this week while Chris is off, because Tom isn't covering. Instead it will be Nick Grimshaw in for the Chris Evans Breakfast Show with Cinch.