29-05-2023, 07:28 PM
(27-05-2023, 02:59 PM)Gary Baldy Wrote: As a regular listener of Virgin, Chris’s breakfast show in the mornings is mostly ad-free bar a couple of breaks at the end.Now that's interesting. Perhaps there is some loophole somewhere in some contract, be it Chris Evans' contract or one between the Wireless Group and the sponsor, stating that only the shows presented by Chris himself are ad-free. Sounds like a win-win for both Chris and the station: only being ad-free when he's there makes him look good, and the station gets extra ad revenue during the weeks he's on holiday. Unusual but very clever move.
But if he has a stand-in in for him, there seems to be a load of breaks… so the Chris Evans Breakfast Show doesn’t tend to have adverts when Chris Evans is on it, but does when Chris Evans isn’t on it. Even though they still call it the Chris Evans Breakfast show when he’s not there.