[TesTVWhirl]

Seems some additional idents are still slipping out, or certainly this is the first time I've noticed this one tonight. A few may have noticed that the 'Football' ident contained fewer longer variants with only 2 jokes seen so far ('Hello' and 'I Quit'). A third one seems to have surfaced, but in almost a hybrid generic version this time. The Dave logo is painted on the grass as in the shorter daytime variant, however it's then padded up to the longer runtime for the evening/primetime junctions by use of additional close up shots of the line painter not present in the other long versions.

www.tvwhirl.co.uk 

TV Whirl - Dave 2022-Present
First spotted in December, another variation on the football ident for Dave used…
  Source: www.tvwhirl.co.uk

(Edit - And a longer version of the generic for 'road' spotted this evening too. Likely means longer versions for all the previous daytime-only ones are now being used in the evening too)

www.tvwhirl.co.uk 

TV Whirl - Dave 2022-Present
A longer version of the generic Dave ident based on roadsigns, using additional …
  Source: www.tvwhirl.co.uk

[dbl]

Yep, those are longer generic versions which don't have jokes and show the logo more. A request from top level

[Andrew Wood]

An odd question, but does Dave show different trailers on different platforms? On some recent recordings via Freeview, I'm getting a single frame of GOLD's presentation between programme end and the trailer that follows which is for a different channel (often Yesterday).

[dbl]

For UKTV channels on Freeview, you're correct. There's opts between Freeview and Cable/Satellite

Separate note:
Expect to see some tweaks to gags on the idents for Christmas/NY

[Andrew Wood]

Expect to see some tweaks to gags on the idents for Christmas/NY

Like this... tig.gy 

Untitled

  Source: tig.gy

[Milkshake]

Dave has a new Summer promo, across social media and Tv. You might have to click on the tweet to see the clip.

twitter.com 

[W. Knight]

Here's the thinking process behind the new Dave...

Spurred on by Dave’s brand belief that ‘humour is a damn good antidote to the awkward mess that is modern life’, our aim was to provide direction for a brand which prods, pokes and subverts the world around us. Something that celebrates the joy of everyday reality, and helps you ‘find the funny’ through authentic observation of relatable moments.

Forget the super-slick category conventions of TV branding. In Dave’s world, mistakes can happen. Frailty is on show. Flaws are celebrated. This playful irreverence leads to unexpected moments, where the tone can shift from something deadpan to a blast of pure silliness. To build brand attribution, we devised a loose system that inspires UKTV Creative to keep things fresh and reactive within a recognisable look & feel.

www.studio-output.com 

Dave branding – Brand identity | Output
An irreverent and playful brand identity system for Dave, a unique British TV en…
  Source: www.studio-output.com

[Andrew Wood]

A new ident for the new season of 'Outsiders' aired last night - theident.gallery 

The Ident Gallery
Dave : 2022 Idents : 'Outsiders' ident
  Source: theident.gallery

[dbl]

The witty stings are making a full time comeback (in a more dynamic style to fit the current look)... from around Halloween onwards

[dbl]