[Brekkie]

The reality is though the viewers aren't there in the same numbers and where it's a factor the advertisers aren't either. Plus the big factor here is the timezone, but even without it traditionally PSBs budget for a big football tournament every other year and can't magic up the same figure in odd years for the women's equivalent now, just as despite FIFAs expectations they won't find an extra 40% to pay for the extra 40 games in the World Cup.


I can see this one resulting in last minute deals which ultimately will do nobody any favours and result in broadcasters giving it less attention than had they been able to promote it and plan in the months ahead.