06-06-2023, 10:29 PM
Yes, the PGA Tour had done a long term “world except US” deal with Discovery, with the intention of moving over to a D2C platform Golf TV, as deals in each market expired. But then Sky suddenly announced they had renewed their PGA Tour rights, apparently on a sublicense from Discovery, an odd move given they had an existing linear presence although I don’t think they had bought into BT Sport at that point. Since then the strategy has obviously changed, and Golf TV has shut in the markets it had launched in.
I just think this is one sport that just isn’t ready, even now, for D2C streaming as it’s only outlet, and what happened really reflects that.
I just think this is one sport that just isn’t ready, even now, for D2C streaming as it’s only outlet, and what happened really reflects that.