08-07-2023, 04:02 PM
(05-07-2023, 08:27 PM)RhysJR Wrote: La Liga has revelaed its new branding and graphics. My first thought on seeing the video is that the graphics look like they're straight from a video game, which makes sense if their title sponsors are now EA.
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(06-07-2023, 07:09 AM)Rdd Wrote: Do not like that new LaLiga logo one bit. I know they were changing sponsors but to ditch the wheel logo they’ve used in various forms for 30 years to something that looks really harsh, I’m not sure of that. The graphics shown in that tweet do look nice, apart from the font. I guess the abrupt cut off of the old music means we’re getting new music too.
Electronic Arts is the new sponsor, so the full name is “LaLiga EA Sports” now, while continuing the tradition of LaLiga 2 using a different brand from the same sponsor, it now gets the slightly silly name “LaLiga HYPERMOTION”.
A bit late on this, but there is new music:
www.tiktok.com
IMHO, a total decline in respect with the now-previous theme music from Lucas Vidal.
The changes also affects its streaming service, LaLiga Sports TV, now named as LALIGA+. For starters, it is an AVOD/SVOD service which is designed to promote Spanish non-mainstream and non-football sports leagues to global audiences, but it also offers some LaLiga original series and match summaries. LALIGA+ offers additionally some international events (including the Concacaf Gold Cup and AFC Champions League) exclusively in Spain and its territories.
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Some LALIGA TV channels have already its brand altered to reflect the new look...
Note: The final one is not a Sky UK channel, it is a LaLiga-exclusive channel on Sky Mexico; they started using the Comcast-era Sky branding since the 2022 FIFA World Cup, and they license the Sky brand directly from Sky (through German subsidiary Sky International AG).