13-08-2023, 09:28 PM
(13-08-2023, 09:25 PM)Brekkie Wrote: I can't see broadcasters being happy about these ridiculously lengthy injury times - not only a scheduling headache but eating into ad time too when a half takes almost a clock hour and in the case of a match starting on the hour leaves no time at the end of the second half to get ads in before the start of the next hour.
Sky going from 40 minutes between matches to 20 minutes is going to significantly hit their available ad time over the season and ultimately what they're willing to pay.
Not sure it affect the ad time they showed 4 breaks in that 20 minutes