14-09-2023, 07:14 PM
(13-09-2023, 09:52 AM)Transmission Wrote: I've seen that done for the Champions League, with a version of the world feed using AR for countries that need the pitchside hoardings to include the alcohol-free version of their beer sponsor.I can't find the relevant document to check, but I think last year the UCL matches in France had 'Enjoy Responsibly' ads (possibly in Heineken colours/typefaces but otherwise unbranded) on the pitchside banners, which were replaced by 'Heineken 0.0' ads on the VBR (Virtual Billboard Replacement) feeds.