28-03-2024, 02:06 AM
(28-03-2024, 12:29 AM)Brekkie Wrote: Great figures for S4C.
The England contract has rated pretty well for C4 and creatively speaking looks to perform better for C4 than it did for ITV. It has been cited in some of the reports on C4's woes that C4 spent too big on it but I'd be surprised if it was not profitable.
I'm not sure these figures are correct. Just looking at the overnights I have access to, and S4C appears to average about 220k (the programme schedule has not been amended for the overrun) and peaks at 276k.
That is still very impressive with a share of 44% at 2225. It does rather quickly drop off afterwards for fairly predictable reasons.