18-01-2024, 04:25 PM
(18-01-2024, 05:02 AM)interestednovice Wrote: Yes, I see your point.
This “trying to be modern” approach can get quite silly when taken to extremes though, as it arguably has been here.
With BBC Sounds being the in thing now, building off your example about podcasts, the BBC haven’t rebranded “BBC Radio 1” as “BBC Sounds 1” (because “radio is old hat”), for example. We would probably all think it was a bad idea if they did. But that’s how I view the equivalent of UKTV rebranding as U&
BBC Radio1 is like BBC One as in they both won't exist in the future. How the future of radio will look is still up in the air. Will it be more like podcasts or will the BBC launch a stream called "BBC Sounds 1". Time will tell. TV and Radio are dying but they are no dead yet. We are in a transitioning period and broadcasters have to make the move otherwise they get left behind. The focus has to be the future brand not the past.