SBT News na TV, the early morning newscast from the Brazilian network, had a new title back in June.
This probably coincided with the inangural presenter, Fernando Jordão, returning to Brasília to host SBT's streaming news programme Poder Expresso, in addition to the disappointing ratings.
Quote:He [Jordão] has told his superiors that he is not used to the early hours of the morning and has said numerous times that he is unhappy in São Paulo. Webmasters, on the other hand, were not satisfied with its performance. Jordão, previously seen as a possible newfound presence, will leave the bench as a limited presenter who can barely read the teleprompter.
After almost two years at Silvio Santos' station, Fernando Jordão will not be fired: the journalist will return to the station's Brasília branch, which houses most of the station's news portals. It is already defined that he will take over Poder Expresso, a daily newspaper published on the channel's digital platform. The format was initially chaired by Roseann Kennedy, who has been without a regular moderator since she resigned in May to take over a political column at Estadão.
In addition to the departure of the presenter, SBT News on TV is undergoing a major overhaul in the coming weeks. The audience of newscasts in Greater São Paulo rarely exceeds the average of 2 points, below the expectations of broadcasters' executives. Without advertisers, the project is deficient in every way: it has no advertisers and cannot attract new users to the news portal, which still has less than 1,000,000 monthly users.
Actually, SBT News na TV is SBT's overnight news service, featuring reports from main evening bulletin SBT Brasil, content produced for their online news arm, SBT News (hence the name, "SBT News on TV"), including podcasts, and the eventual broadcasts of local programs produced by SBT's owned and operated stations and even entertainment and lifestyle podcasts.
In New Zealand, Three's Newshub is axing AM Early (from 5.30 to 6am) and Newshub Live at 11.30 next week for, of course, "focusing on digital and social": www.nzherald.co.nz
(16-08-2023, 06:40 AM)W. Knight Wrote: In New Zealand, Three's Newshub is axing AM Early (from 5.30 to 6am) and Newshub Live at 11.30 next week for, of course, "focusing on digital and social": www.nzherald.co.nz
Something went wrong with that article, or it is not true? I tried to look for other sources but none of them indicated that Three's axing these two.
(16-08-2023, 06:51 AM)InternationalDesk Wrote: Something went wrong with that article, or it is not true? I tried to look for other sources but none of them indicated that Three's axing these two.
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