[DavidWhitfield]

Adding a shadow or outline to the wordmark will just end up looking awful - ultimately it doesn't particularly matter if it occasionally vanishes on a white backdrop as long as that isn't frequently the case. I'm yet to see anyone provide a cap where that has happened.

Managed to catch a little bit of the programme this morning and the only prolonged period of the wordmark being difficult to see was during the rundown of the front pages, as you end up with white text on a light grey background for the duration.



Not entirely invisible given the slight shadowiness but not massively clear either.

[interestednovice]

A tweak to the background gradient to add some on-brand GMB orange would sort that out!

[Stuart]

Managed to catch a little bit of the programme this morning and the only prolonged period of the wordmark being difficult to see was during the rundown of the front pages, as you end up with white text on a light grey background for the duration.

Not entirely invisible given the slight shadowiness but not massively clear either.

But it begs the question "why do that"?

[James]

I'm pretty sure I've heard that sting before today.  There was a music sting at 08:30 this morning which I'd never heard before.

Went back to find it:
up.metropol247.co.uk 

Seems to be a strange mix between the GMB 2014, 2015 and weather stings.

I'll never understand why they need so many variations of their stings and beds.

[Newsroom]

what a load of nothing at all?

[Brekkie]

Managed to catch a little bit of the programme this morning and the only prolonged period of the wordmark being difficult to see was during the rundown of the front pages, as you end up with white text on a light grey background for the duration.



Not entirely invisible given the slight shadowiness but not massively clear either.

Still quite readable though, but even if it isn't to some viewers let's remember it isn't necessary - BBC Breakfast copes perfectly fine without the programme name on screen.

[Lyric]

Went back to find it:
up.metropol247.co.uk 

Seems to be a strange mix between the GMB 2014, 2015 and weather stings.

I'll never understand why they need so many variations of their stings and beds.

Is anybody else getting major "Global News Canada" vibes from this, or is it just me?

[Cashton06]

My biggest question of this rebrand is why do they use the 2017 Logo in the titles, stings and still in studio mugs and things but why do they use just the lettering for the lowers and the twitter profile, this kinda makes the brand weak imo because it looks like something is missing

[Stuart]

BBC Breakfast copes perfectly fine without the programme name on screen.

But the brand there is 'BBC', and the programme name does appear on the straps, the background screens and within other graphics in the studio at regular intervals. They manage all that without a channel DOG.

I doubt you could actually go more than a few minutes before seeing the name of the programme very clearly on screen when watching on BBC One.

[Brekkie]

But the brand there is 'BBC', and the programme name does appear on the straps, the background screens and within other graphics in the studio at regular intervals. They manage all that without a channel DOG.

I doubt you could actually go more than a few minutes before seeing the name of the programme very clearly on screen when watching on BBC One.

Exactly.  It appears whenever a strap appears, which the GMB wordmark clearly does too.