[Andrew Wood]

The same idents have been in use all day on ITV2 - well, after the CITV block that is.

[Brekkie]

How do we feel about the ITV idents almost a year on?

Overall I think the idents look good and work well and nice to see they can do something a bit different with them at times (are these the first programme related ones?)

Not sure though the concept of the same idents on all channels really works or strengthens the brands. Think I'd rather see ITV1 having multiple versions of the same idents then the other channels having something more distinct.

[Andrew Wood]

I have only seen one outing of the ITV2 Cityscape ident with the 'transformer'. ITV4 and ITVBe's Cityscape idents have eluded me - that's if they have even been put in to rotation. There was an ITV1 Cafe ident with a band playing shown in the promo reels - but that doesn't appear to have seen the light of day. Odd to see two versions of ITV2 Beach.

And I'll bet the Christmas idents on ITV1 will return unchanged with Santa stood under a deciduous tree in the middle of summer again.

[fanoftv]

I’d like to see Christmas idents following the same concept but with new scenes with variations for all channels… but then again, I love Christmas!

[Spencer]

How do we feel about the ITV idents almost a year on?

Overall I think the idents look good and work well and nice to see they can do something a bit different with them at times (are these the first programme related ones?)

Not sure though the concept of the same idents on all channels really works or strengthens the brands.  Think I'd rather see ITV1 having multiple versions of the same idents then the other channels having something more distinct.

Given the ITV channels target different audiences, the idea of variations of the same ident on each channel is flawed, as it’s going to be completely lost on most viewers.

I could forgive them if the idents were amazing, but they’re bland, generic, pedestrian and forgettable.

[DJ Dave]

Given the ITV channels target different audiences, the idea of variations of the same ident on each channel is flawed, as it’s going to be completely lost on most viewers.

I could forgive them if the idents were amazing, but they’re bland, generic, pedestrian and forgettable.

Yeah not a patch on the 2013 look.

[fanoftv]

Yeah not a patch on the 2013 look.

The 2013 branding was fantastic in every way from visual to sound design, idents to trailers. Each channel had its own identity, but they worked so well as a family, especially the early days when the trailers flowed into one another.

[eyeTV]

A rather large Big Brother logo / DOG on both ITV1 & 2 this morning

[TVenthusiasm]

A rather large Big Brother logo / DOG on both ITV1 & 2 this morning

[Spencer]

Nice to see the CBS logo there.