Informativos Telecinco launched a new look and studio, coinciding with a period of upheaval at Mediaset España, which is sorting out a strategy to bring back audiences whilst stopping depending too much on gossip panel programming and reality shows (a strategy that has been steadily gaining some traction but still a long way off to beat Antena 3 and RTVE’s strategy of airing “event” programming to great success).
As part of the strategy, led by Mediaset Italy’s veteran executive Alessandro Salem, a decision to boost back the quality and credbility of its news programming was made, with the first step being made by hiring veteran executive Francisco Moreno, who recently led the Canary Islands public broadcaster RTVC, and was hired by Mediaset given his successes in the regional broadcaster, including leading ground-breaking coverage of the La Palma volcano disaster and subsequent recovery efforts; in turn, in a change which generated heavy media buzz, Carlos Franganillo, longtime foreign correspondent at RTVE, and who most recently anchored Telediario on weeknights, joined the broadcaster to succeed Pedro Piqueras, who retired after 18 years with the network, and 35 years in television (working for every major broadcaster, first RTVE, then Antena 3, then back to RTVE, and lately at Mediaset), and half a century in journalism in Spain.
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Piqueras brought to Telecinco a much more populist style with a more tabloid approach, with more issue-based reporting, lighter stories and lots of sports and bullfighting reports; the formula not only generated high ratings and pursued Telecinco to its most successful years in the mid-2000s and 2010s, buoyed by a popular gossip panel and even a game show, but also helped the newsroom to cut costs, at a degree the broadcaster rarely covered election nights and special events during the height of the Vasile era to prioritise its much more lucrative reality shows. The set, known for its replica of the Singapore skyline, also survived with little change for 18 years.
With Franganillo and Moreno onboard, a massive anchor rejigging has been made to accommodate the new look; further changes include a much bigger studio set design, with a 31 meter videowall designed for XR and for split screens (even up to three with 8K quality), plus a fully robotized workflow which will also include AI generated shots. The new space will also include dynamic lighting depending on the edition.
www.telecinco.es
www.telecinco.es
The result is finally here: a much more dynamic style of presentation, a cleaner L3 design and a much broader selection of stories (more political and international stories) which contrasted to the story selection often prioritized by Piqueras. In all, the story selection is more middle-market and serious, mixing hard news with quirky and lighter stories, something more akin to what Antena 3 does currently, albeit with a more serious delivery. The open still looks very Mediaset (very template-like) and the theme music used in a form and other since 2006 has been retained, but remixed and edited with a new contemporary style, but otherwise, a dramatic and heavy improvement compared to the fixed shot of the Singapore skyline, to which Franganillo did also make a reference when ending his first newscast.
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