[Underscore_]

Channel 4 *Genre* could definitely be possible from what their YouTube channels look like.

Hope that isn't the case. Imagine E4 into Channel 4 Comedy. 

I've heard that the E4 name will probably remain; it might get a rename to Channel E4 if the channel names change to 'Channel 4 Genre' - if not then it'll just stay as E4.

[JAS84]

Yeah, I can see the logos being changed so that the 4 is intact though.

_____ /|
|___ / |
|__ /__|_
  __|_


Something like that.

[Cappuccino]

No more mocks, please.

[orange]

Although I am somewhat impressed that they did that with their keyboard.

E4 is going to be very interesting to look at - I do wonder how they’re going to go about it. I think it’s safe to say it’s staying - but I hope they remember they don’t need to confine it to anything. I think if anything, the 2018 rebrand has made it clear that trying to force the E4 brand and the C4 brand together is a bit of a mistake (to me at least), and I don’t think they should’ve ever changed the logo. The whole point of the channel was to be the alternative younger sibling to C4, it’s okay to let it stand out.

[ArthurVX]

Which is dumb, as if you're watching on a small mobile phone screen, surely it's not HD?

Well... phones with 1080p (and 1440p) displays exist, and they're quite common these days (1440p less common, obviously).

[L1_]

I guess we might see something similar to what is mooted for ITV with idents all beginning with a single C4 identifier followed by different takes for each of the individual channels.

They could even just slap on Channel 4 next to them all on the EPG name if they want to hammer the point home.

[bilky asko]

All but the most basic (new) smartphones will display 720p. On flagship smartphones, 1920 x 1080 and higher has been around for almost a decade.

[Larry the Loafer]

I find it a bit disappointing if they’ve dropped the redrawn version of the 4 logo, I know it’s probably a subtle difference for most people but it makes the logo look less “heavy” for want of a better word, and looks better at reduced size.

I have to disagree. It's Channel 4's equivalent to the 2007 BBC Two '2' in my eyes. It's what we know and love but a bit off.

[bilky asko]

Indeed - it's not quite the difference between the 1997 BBC logo and current one, but the slimmed logo didn't look as nice to my eyes.

[Juicy Joe]

Has the Channel 4 giant blockman completely gone now, nowhere to be seen? Instead of the occasionally outing when these new idents debuted?